You walk into a store. There’s no friendly greeting at the door. It’s understaffed. It’s unorganized. The vibes are far from positive and the layout is so confusing that you don’t even know where to pay. So you turn around and walk right back out again.

Sound familiar?

Well, shopping online is no different. In fact it’s easier to navigate to a competitor's website than to navigate yourself to another physical store.

With so much noise in the marketplace today, you need to stand out. Therefore the appearance and usability of your Shopify product page is vital to your success in the eCommerce world.

In order to get more customers, you need to pay particular attention to your product page. Every customer goes through a journey as a consumer when they buy. Understanding and capitalizing on this is critical to your success as a Shopify merchant.

This is the process of Engaging, Gaining, and Retaining.

You engage your prospects attention. You gain them as a customer. And you retain them as a repeat visitor. To do this you first need to understand the Buyer Decision Process - the journey of the consumer.

Buyer Decision Process

 

This process can be be broken down into five stages. Keeping this process in mind when building your Shopify product page will help you understand and evaluate the needs of your customers. You’re then in a position to better serve them.

Stage One - The Problem

Your customer has recognized a particular problem that needs solving. This is the first stage of their journey.

Opportunities: Help the customer become aware of a problem or its solutions by informing them with valuable content.

Stage Two - The Search

This is where the customer begins the search for information about a product or service. They may ask themselves “what choices do I have?” and “which product or service best solves my problem?”.

Opportunities: Optimize your product page. Focus on clarity and usability. Use Search Engine Optimization - which we’ll discuss later in this article.

Stage Three - The Evaluation

In stage three we see the customer evaluate the alternatives by setting criteria by which to assess the alternatives.

Opportunities: Position your product as the optimal solution for the customers pain point/problem. Use testimonials. Elevate your brand by pushing values like honesty and integrity.

Stage Four - The Purchase

The customer has decided what to purchase and who from. They buy the product or service at stage four.

Opportunities: Streamline the process by optimizing your product page. Transactions should be as smooth as possible with current technology and payment systems. Upsell upon checkout. Create urgency for higher conversions.

Stage Five - Post Purchase Evaluation

Even after the product or service is being consumed, the buyer journey doesn’t end there. The buyer will evaluate whether the purchase has actually solved their problem and fulfilled their needs.

Opportunities: Follow up with your customers. Ask for feedback. Take action to improve your product or services.

 

So we now know how to better understand our customers thought process. The next step is picking the right apps to take advantage of the opportunities mentioned at each stage of the Buyer Decision Process.

 

We’ve created a comprehensive list of the best Shopify Apps you may have overlooked to improve your product page and scale your business.

So without further ado, let’s dive in!

 

Here’s 8 Of The Best Shopify Apps For A Higher Converting Product Page

 

PageFly lets you build your eCommerce store fast and with ease using drag and drop technology. This means you don’t need to be a coding expert to design your dream store. It can all be done with a few clicks of the mouse. It also includes over 40 pre designed templates to choose from.

 

Here’s how it benefits you:

• Less time building, more time selling
• Mobile integration for higher conversions
• Slick, professional templates to grab your customers attention
• 14 day free trial - what have you got to lose?

 

Being customer centric, PageFly offer great technical support and are one of the few app developers out there who truly care about the customer experience post purchase. Rest assured if you have any issues or queries the team at PageFly will do their best to resolve it.

 

PageFly offer a Free, Pro ($9.95/month) and Premium ($29.95/month) plan with varying levels of features. A small investment for a high converting online store.

 

PageFly is the premium choice for merchants to customize their product page to highlight the benefits of their product and increase sales.

Check out this easy demo to learn more about how to use this Shopify app.

 

Put simply, it’s the activity of ensuring your website can be found in search engines. This is a lesser known avenue of increasing traffic to your store via Google Image searches.

 

This Shopify app will help your images rank higher in Google searches and increase exposure to your product page.

 

SEO Image Optimizer is free (that’s right) and once installed, you don’t need to worry about it again. The folks at Booster Apps run SEO improvements automatically for you.

Used and loved by over 110,000 Shopify stores, SEO Image optimizer is a zero cost, high yield, must have app for your Shopify store.

 

Social Sharing Buttons We’re all aware of the importance of having a strong social media presence in 2018. Especially if you’re in the business of selling via the internet.

 Social platforms allow your brand to be shared among peers. But it also gives you an avenue to deliver content relevant to your product or service.

 

Valuable content promotes trust. And trust promotes purchase.

 

Social Sharing Buttons does exactly what it says on the tin. It allows you to add social sharing and messenger buttons to your website. With over 20+ social accounts and counting, this app can help boost your social followings tremendously.

At the end of the day convenience and ease of use often takes priority. This app makes synchronicity between your social accounts a breeze.

 

Here’s a breakdown of the pricing and features offered by the app.

 

And here’s some ever positive reviews.

 

Download this Shopify app and apply it to your product page to get the exposure you need today.

 

Countdown Cart by Beeketing Creating urgency is an age old technique that has been used by copywriters, marketers and salespeople for decades.

 If you want to increase the likelihood of a desired action, which in this case is a purchase, you need to follow 6 steps:

• Increase the clarity of your offer
• Increase the relevancy of your offer to your audience (or vise versa)
• Improve your value proposition
• Reduce customer anxiety (increase trust)
• Reduce distractions
• Last but not least, add urgency to your offer

The below model perfectly sums up the buyers psychological triggers when urgency is added.

 

All of the points above are precursors to urgency being effective. Adding urgency doesn’t work if your offer is distracting.

It won’t work if your offer is irrelevant to your audience.

It won’t work if your audience doesn’t trust you.

But, if you do everything mentioned above, adding urgency to your product page can make your sales skyrocket.

 

Countdown Cart by Beeketing is a fantastic tool for adding urgency to your deals by creating scarcity. This increases the perceived value of your product. Upon downloading you’re presented with three super easy to use widgets:

• Countdown timer: Give every customer an ultimatum using a simple countdown timer while browsing. The easiest and quickest way to convert sales.
• Highlight the popularity of your products: A feature that shows, in real time, the number of visitors who have viewed your products and how many of them were sold. It creates a positive influence and builds trust around your brand.
• Stock countdown: Shows how many items left in stock in your store. Influence your customers to yearn for it more because they think that these products are soon to run out.

MailChimp Chances are you’ve already heard of MailChimp. But if not, they sum up their story better than anyone.

MailChimp are the self proclaimed largest marketing automation platform in the world. They say it’s like having a second brain that helps millions of merchants — from small e-commerce shops to big online retailers — find their audience, engage their customers, and build their brand.

They now allow integration with your Shopify store, which holds so many advantages for you as a merchant:

• Sync list and purchase data - the more data you have, the better informed decisions you can make
• Set up marketing automations - win back lapsed customers, and follow up post-purchase.
• Showcase product recommendations.
• Track and segment customers based on purchase history and frequency.
• Grow your audience with Facebook and Instagram Ad Campaigns.
• In one click embed a pop-up form that converts your website visitors to subscribers.
• Add discount codes created in Shopify to your emails and automations with a Promo Code content block

 

A notable feature that we strongly believe in is creating a solid list of email subscribers. Like we’ve said before, content is king when marketing.

MailChimp benefits your product page by allowing you to create custom pop ups to urge customers to subscribe to your email list. A strong email list also allows you to reach out with exclusive offers and use persuasive sales copy to increase sales.

 

Just don’t forget to add value with your emails, nobody likes spam.

There’s no doubt MailChimp are masters at what they do. While the Mailchimp app is free and effective, they do offer more advanced paid plans depending on the level of your business.

 

With great reviews, MailChimp brings a whole new meaning to monkey business. Now that’s leverage.

Compass Here at SellerSmith we believe in data. While it doesn’t conclude the whole picture, we find that numbers never lie.

Compass is a sales and conversion optimization app that gives customers get access to one interface providing them with a single view of all important e-commerce metrics, benchmarks and industry insights.

 

Insights and data are critical to boost revenue and profitability. Some notable features this app offers are:

• Tailored recommendations and best practices based on research of thousands of online merchants
• Access to 30+ eCommerce metrics
• Benchmark report to identify strengths and weaknesses against similar companies
• Insights report
• Revenue Report

 

All this is done by creating a free Compass dashboard in 1 minute (no technical skills required).

 

We love that Compass give customers access to one interface providing them with a single view of all important e-commerce metrics, benchmarks and industry insights.

 

When it’s easier to track and understand your data, it’s easier to make the right decisions moving forward with your product page.

 

Here’s a quick breakdown of the pricing structure for these services.

 

And some gleaming reviews from current users.

Testimonials & Product Reviews by EVM Remember when we spoke about Stage Five of the Buyer Decision Process?

Allow us to introduce Testimonials & Product Reviews by EVM - the perfect app to improve your conversion rate based on customer reviews.

 

Consumers naturally trust each other more than they trust just marketing collateral. That testimonial featured on your product page adds more weight to the decision they're trying to make.

 

Some notable features we love about this app:

• Grid & Slideshow format style.
• 5 premade customizable templates to choose from
• SEO friendly testimonials search engine visibility
• Ability to reorder submitted testimonials easily
• The app allows you to filter submitted testimonials and manual testimonials both in admin section.
• Customizable layout, colors and fonts to suit the theme of your product page

 

This is massively important as the post purchase evaluation stage is vital to ensuring your customers return to purchase and become ambassadors for your brand.

Part of the process of establishing trust to convert prospects into customers is through clear, effective use of testimonials and reviews.

Use this app to showcase all your customer testimonials in one place in a clean grid format. This will yield higher conversions for your product page.

 

Pricing for EVM’s app with a 2 day free trial.

 

Facebook Chat By Beeketing If any business is serious about selling, marketing and customer service, they will have created a Facebook page for their brand (among other social platforms).

Facebook Chat by Beeketing allows instant messaging capabilities between you and your customer. This app provides a familiar avenue to connect with your customer using Facebook Messenger and is a great Shopify App to add to your product page.

Answering customer questions instantly can help you:

• Build trust with customers
• Provide opportunities to ‘upsell’
• Increase customer satisfaction
• Turn conversations into conversions

 

In addition, when a customer messages your page, you are eligible to subscribe them to your Facebook messenger subscriber list - one of the most powerful new marketing channels.

 

Facebook Chat by Beeketing is completely free and is trusted and backed by thousands of merchants worldwide.

 

Leverage the world's largest social media messaging platform to increase sales and conversions on your product page.

 

So there you have it. We’ve chosen the best Shopify apps you can download today to boost impressions, clicks and conversions on your product page.

E Commerce is our passion. We want to equip you with the highest state of readiness through relevant information and technology. Be sure to check out our other blog posts covering topics from sales to traffic to landing pages.

We also want to hear from you!

Have further questions about the use of these apps? Have a problem you think we can solve? Let us know in the comment section below and we’ll do our darnedest to help.